Infogram Organigrams – Visual Data for Storytelling

12/03/2012 at 10:08 Leave a comment


In the March 8 issue of The Chronicle of Philanthropy the front page article on visualizing data got my attention. You can read the full article here if you are a Chronicle subscriber.

I have to say – how well we share our story has always been at the heart of fundraising success.

Telling our story using graphics is a GREAT idea! Not that we weren’t doing it before – but the graphics were photos and I will agree really boring pie and bar charts.

We can always improve how we tell our stories and “infograms” are one way we can update a fundraising 101 best practice. The Chronicle article offered some great tips:

  • Take a look at how for- and non-profits are using infographics – see some samples here.
  • Identify what data your organization has collected and what outside sources reinforce your information and help with context
  • Balance aesthetics and substance. Your infogram needs to be useful and visually appealing

I also believe you need to know your audience and where you are using your infographics. Think about these questions and ideas when developing your infographics.

  • Can an annual report be full of infographics or replaced by them?
  • How can infographics inform your e-news readers?
  • On your website will an infogram make your mission and accomplishments clearer?
  • Will the infograms inspire and educate your advocates and donors?
  • Ask your readers what they want to know and how they want to see it.
  • Share your infogram beyond your staff before your post – sometimes we are too close to our stories to be objective about the information or how we are sharing it.

How will you use infographics to inform, educate and inspire???

Entry filed under: Fundraising, Nonprofit fundraising, nonprofit social media, Resources You Can Use!, Social Media. Tags: , , , , , , .

Acoustic Fundraisers – Five Tips to Great Field Research RT @fundchat: #fundchat prep: A Pinteres

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Trackback this post  |  Subscribe to the comments via RSS Feed


Enter your email address to follow this blog and receive notifications of new posts by email.

Categories

Barbara’s Twitter Feed


HBR.org

Philanthropy - Fundraising - Nonprofit Management

SSIR Articles

Philanthropy - Fundraising - Nonprofit Management

Nonprofit Gladiator

fiercely advocating to make the world a better place!

National Committee For Responsive Philanthropy

Philanthropy - Fundraising - Nonprofit Management

Lilly Family School of Philanthropy

Philanthropy - Fundraising - Nonprofit Management

The Chronicle of Philanthropy

Philanthropy - Fundraising - Nonprofit Management

The Fundraising Authority

Philanthropy - Fundraising - Nonprofit Management

Ahern Donor Communications

Donor communications, written and audited by THE leading expert.

Seth Godin's Blog on marketing, tribes and respect

Philanthropy - Fundraising - Nonprofit Management

Mark Manson

Author. Thinker. Life Enthusiast.

Veritus Group

Building Authentic Donor Relationships

Kivi's Nonprofit Communications Blog

Philanthropy - Fundraising - Nonprofit Management

Wild Woman Fundraising

Philanthropy - Fundraising - Nonprofit Management

Future Fundraising Now

Philanthropy - Fundraising - Nonprofit Management

The Agitator

Philanthropy - Fundraising - Nonprofit Management

Beyond Melbourne

Food Travel Markets Artists

Annual Fund Lab

Sparking Ideas; Generating Conversation

Gippsland Unwrapped

Zero waste, plastic free and no palm oil. My life 'unwrapped' in Gippsland.

%d bloggers like this: